I00 Things to Do Before You Are 18 became Fanta's most successful award-winning multi-channel campaign and expanded to 35-European countries over 2-years.
Play #Fanta100 invited all teenagers to have fun and get rewards by completing a series of challenges. The impulses spread like wildfire through social media, on packaging in the stores, on TV Spots and with special events. Teenagers created their pics and shared them with their friends with the hashtag #Fanta100 on Facebook and Instagram to compete for rewards and have fun.
My Role: Concept idea, the lead and most of the impulses, outdoor events, online competitions.
We won the pitch with this idea.
Most popular hashtags:
#Fanta23 - Make a duck face next to a duck.
#Fanta11 - Make your Fanta huge.
#Fanta52 - Share an XXL shirt with your BFF.
#Fanta43 - Put an ice cream cone on your forehead and play unicorn.
#Fanta12 - Drink a Fanta upside down.