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In 2014, Google Maps needed a plan to rescue people from concrete walls and steel frames, and help them to escape to nature.

 

Urban Escape Plan answered the call. An integrated hyper-localized campaign's mechanism simply worked with a click or touch and gave the user the fastest route into the nearby green spots. The green areas are curated by bloggers and Instagrammers from all over Germany.

 

My Role: Concept idea, copywriting for outdoor prints, YouTube mastheads. We won the pitch with this idea.

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INTERACTION WITH BANNER ADS
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OVER THE INDUSTRY BENCHMARK
ADDITIONAL VIEWS
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FROM GOOGLE MAPS
CLICKTHROUGH RATES
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OVER THE INDUSTRY BENCHMARK
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Google Maps