Portfolio & Personal
About & Contact

There are ugly places in all neighborhoods. Especially in the Spring, they come to fore. With its Spring campaign, the German DIY giant HORNBACH moved into the fight to clean all the eyesores in the city with the war cry
''Mach was gegen Hässlich! / Act Against Ugliness!''

 

The gigantic garbage bag showed up in Berlin, called DIYs to wrap up all the ugliness that winter left and create something beautiful out of it. As newspaper supplements, direct mailings and in the HORNBACH markets 1.5 million garbage bags were distributed free of charge, which soon shaped the streetscape throughout Germany.

 

My Role: Creating the concept for 15-second DIY videos for Instagram, social media posts, and the outdoor events.

9de528752d9351fb3fa1c494d7f31305_93749_d

The activists build rotatable and walk-in gardens on empty open spaces and use sinks as a replacement for missing rainwater downpipes.
They even united two brothers with the help of a bridge.

Neighbors, Skaters, graffiti artists, teachers and school kids from all over Germany came together to revive their grounds with HORNBACH DIY materials.

d92bfe23718723.56327b5e6ac5d
6542bf23718723.56327b46849c2

15-second Instagram videos are created to inspire Do-It-Yourself heroes to turn neglected grounds into something more beautiful.

bdfced27f1da3437d585a5958748f595_93766_b
ca1b29a32d5b726d4eb157aebdb36a87_93766_a
61be4bb59fb57004ed47969f1bdae1f5_93766_c