In 2014, Google Maps needed a plan to rescue people from concrete walls and steel frames, and help them to escape to nature. Google Maps answered the call with Urban Escape Plan – Fluchtplan ins Grüne.
An integrated hyper-localized campaign’s mechanism simply worked with a click or touch and gave the user the fastest route into the nearby green spots. The green areas are curated by bloggers and Instagrammers from all over Germany.
Urban Escape Plan simply created the quickest route via Google Maps to take the users from their current location into the closest green haven.
By the help of famous bloggers and photographers, we set up 180 locations to discover for the nature lovers.