Calculating Hope

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    For the last two years, Covid 19 has affected the global economy, sports, daily life, and most importantly, our mood. Mastercard, the official sponsor of the UEFA Champions League, wanted to give hope to the world through the Champions League Final 2021.

    We decided to calculate hope in football by creating a data-driven story of
    the 5 most surprising comebacks in the Champions League History. 

    Role
    Copywriter

    Client
    Mastercard

    Agency
    4129Grey

    Recognitions

    New York Festivals – 1 Silver, 1 Finalist
    Caples Awards – 2 Finalist
    MADSTARS – 1 Finalist
    MMA Smarties – 1 Shortlist
    Felis Awards – Grand Prix, 3 Gold, 4 Merit
    Crystal Apple – Grand Prix, 2 Gold, 3 Silver, 1 Bronze
    Sardis Awards – 1 Gold, 2 Silver

     

    Together with the world’s most prestigious sports data company Stats Perform, we’ve identified major comebacks in Champions League history. A total of 13 comeback stories were selected. Thousands of operations were performed with datasets containing more than 20 titles to calculate the probability of their return in these matches. The 5 most seemingly impossible stories were analyzed in more detail.

    We've collected match reports data and turned them into infographics.

    Our analyses have garnered the spotlight, earning recognition from renowned sports media platforms like GOAL.com and Socrates Magazine.

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