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Feel Good Awards – Bronze
Adforum PHNX Awards – 1 Shortlist
Brandverse – Gold
Using the insights we gathered, we decided to initiate a creative conversation with ChatGPT. We began by introducing ChatGPT to our McCafé brand values, product offerings, and overall purpose. Then, we shared the aspirations of Turkish youth for the summer season, weaving McCafé into their dreams. For example, we prompted ChatGPT with scenarios like:
Based on these various plans, dreams, and desires, we tasked ChatGPT with crafting refreshing drink recipes that would align with McCafé’s high-quality standards and bring young people’s summer fantasies to life.
ChatGPT created over 40 smoothie recipes for us. We visualized these recipes and collaborated with McCafé baristas to bring them to life. From the extensive list, we selected the two most refreshing and suitable smoothies for the summer season. ChatGPT even suggested names for the smoothies based on their ingredients: “Unicorn Smoothie” and “Lemon Chiller.”
We visualized these recipes and collaborated with McCafé baristas
to bring them to life.
We unveiled these new recipes through McDonald’s social media accounts, building excitement with the announcement that they would only be available for a limited time at select locations. The ChatGPT-designed smoothies were introduced at McCafé’s four most central and popular branches. Influencers loved by young people and followed by millions tried the new smoothies and shared their experiences with their audiences on TikTok and Instagram, spreading the excitement across Türkiye.
