MAI Happy Place

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    Generative AI tools have skyrocketed in popularity among Gen Z worldwide. As a brand dedicated to bringing joy to young people, McDonald’s saw an opportunity to harness this momentum in a fresh and innovative way to capture their attention. With summer just around the corner, we crafted a unique surprise designed to connect and delight them like never before.

    To inspire gatherings with friends over refreshing drinks, we focused on their shared dreams and expectations. We started by asking them questions about their ideal summer activities and dream vacations.

    Role
    Creative, Concept, Copywriter

    Client
    McDonald’s Türkiye

    Agency
    TBWA\Istanbul

    Recognitions

    Feel Good Awards – Bronze 
    Adforum PHNX Awards – 1 Shortlist
    Brandverse – Gold

     

    Using the insights we gathered, we decided to initiate a creative conversation with ChatGPT. We began by introducing ChatGPT to our McCafé brand values, product offerings, and overall purpose. Then, we shared the aspirations of Turkish youth for the summer season, weaving McCafé into their dreams. For example, we prompted ChatGPT with scenarios like:

    “Running along the beach is my passion, but the heat can be overwhelming. I’m looking for the perfect drink to beat the heat—something I could grab from McCafé.”

     

    Based on these various plans, dreams, and desires, we tasked ChatGPT with crafting refreshing drink recipes that would align with McCafé’s high-quality standards and bring young people’s summer fantasies to life.

    ChatGPT created over 40 smoothie recipes for us. We visualized these recipes and collaborated with McCafé baristas to bring them to life. From the extensive list, we selected the two most refreshing and suitable smoothies for the summer season. ChatGPT even suggested names for the smoothies based on their ingredients: “Unicorn Smoothie” and “Lemon Chiller.”

    We visualized these recipes and collaborated with McCafé baristas
    to bring them to life.

    We unveiled these new recipes through McDonald’s social media accounts, building excitement with the announcement that they would only be available for a limited time at select locations. The ChatGPT-designed smoothies were introduced at McCafé’s four most central and popular branches. Influencers loved by young people and followed by millions tried the new smoothies and shared their experiences with their audiences on TikTok and Instagram, spreading the excitement across Türkiye.
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